
Why do some photos work better than others?
Bloom’s photo IQ understands your product photos and decides which photos should be shown when.
Combine photo IQ with shopper data
Personalize each user’s photo journey, out of the box. Show the right photos to the right users, based on 20+ unique user attributes.
- Shopper behavior
- Shopper backgrounds
- Image attributes
Swipe
Zooms
Bounces
Photo session length
Previous purchase history
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Device
Location and zip code
Holidays
Time of day, weekday/weekend
How the users arrived on your site: via email campaign, marketing campaign, Instagram, etc.
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Image type, like flat-lay, studio, lifestyle
Props
Colors and backgrounds
Model identity
Angle and positioning of objects
No cookies required. Bloom works on 100% of shoppers.Â
Cutting-edge AI to maximize purchases
Bloom syncs shopper information with product photo data, delivering a custom photo experience to each shopper.

Show each user the product photos likeliest to lead to purchase. Bloom runs thousands of real-time A/B tests and serves the best photo for each user, with no additional latency.
We monitor every interaction, from zooms to swipes, and factor in user data, device type, time of day, location, behavior, and more.