Why do some photos work better than others?

Bloom’s photo IQ understands your product photos and decides which photos should be shown when.

Combine photo IQ with shopper data

Personalize each user’s photo journey, out of the box. Show the right photos to the right users, based on 20+ unique user attributes.

Swipe

Zooms

Bounces

Photo session length

Previous purchase history

No cookies required. Bloom works on 100% of shoppers. 

Device

Location and zip code

Holidays

Time of day, weekday/weekend

How the users arrived on your site: via email campaign, marketing campaign, Instagram, etc.

No cookies required. Bloom works on 100% of shoppers. 

Image type, like flat-lay, studio, lifestyle

Props

Colors and backgrounds

Model identity

Angle and positioning of objects

No cookies required. Bloom works on 100% of shoppers. 

Cutting-edge AI to maximize purchases

Bloom syncs shopper information with product photo data, delivering a custom photo experience to each shopper.

Show each user the product photos likeliest to lead to purchase. Bloom runs thousands of real-time A/B tests and serves the best photo for each user, with no additional latency.

We monitor every interaction, from zooms to swipes, and factor in user data, device type, time of day, location, behavior, and more.

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Auto-optimize your product photos with Bloom

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